- Large appliances market is expected to recover post decline in 2015 due to rise in demand for premium products and end of price war between online retail platforms.
- Premium and technologically advanced products will lead the increased demand in developed markets. Entry level products will continue to dominate the market in emerging countries.
- Customer willingness to pay premium for quality products has helped companies to retain the sustainable growth in terms of revenue. Products which can be sold at higher prices are high in demand increasing the operating margin.
- Demand for replacement of old machine will continue to be the dominant reason for driving the sales of large appliances.
Ken Research announced its latest publication on “Asia Pacific Large Appliances Market Outlook to 2020- Future Growth to be Driven by Emerging Countries and Rising Replacement Demand” provides a comprehensive analysis of large appliances market in Asia Pacific region. The report focuses on overall market size for sale of large appliances. These include revenue from domestic sale in television, washing machine, air conditioner and refrigerator. Market is segmented based on product type and sub segmented based on their essential features for major countries such as China, Japan and India. Segmentation is also done on the basis of distribution channel for these countries. The report also covers the competitive landscape of major players in Asia Pacific region for large appliances market, export and import scenario is covered for major countries. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and threats.
Market for large appliances in developed countries of Asia is in saturation stage and replacement of existing old products with new ones will continue to dominant growth driver for large appliances in these countries including Japan, China, Singapore and other developed large appliances market. Market in emerging countries is influenced by both fresh demand from first time users as well as replacement demand. Entry level products will play a major role in demand for large appliances in emerging countries and premium products will lead the market in developed countries.
Market for large appliances in Asia Pacific is expected to register positive growth in outlook period 2016-2020 with slight increase in demand post 2018. Growth in demand will be mainly from replacement of old products. Many products sold during first decade of century will be nearing replacement. As demand in residential real estate picks up, demand for large appliances will also increase simultaneously. Improvement in quality, energy saving appliances, smart home technology and changing consumer preferences will drive the sale in future. Social media will play a major role in gaining more consumer base with increasing internet penetration.
According to Research Analyst at Ken Research, the manufacturers should collaborate with local vendors in the area to display and promote the products by offering them incentives. Opening of service network which is easily accessible will create consumer confidence as well as help to gain the confidence of vendors about the service delivery of the product.
Key Topics Covered in the Report
- Asia Pacific Large Appliances Market Genesis, Size & Current Outlook.
- Asia Pacific Large Appliances Market Segmentation by Major Countries.
- Competitive landscape of major players.
- Detailed study of Large appliances market in China including genesis, market size, product based segmentation logistics handling, best selling products, export import scenario, snapshot of online sales, trends and developments, competition and competitive landscape of major players, future projections and analyst recommendation.
- Detailed study of Large appliances market in Japan including genesis, market size, product based segmentation, logistics handling, best selling products, export import scenario, snapshot of online sales, trends and developments, competition and competitive landscape of major players, recycling in Japan, future projections and analyst recommendation.
- Detailed study of Large appliances market in India including genesis, market size, product based segmentation, logistics handling, best selling products, export import scenario, snapshot of online sales, trends and developments, competition and competitive landscape of major players, future projections and analyst recommendation.
- Trends and Developments.
- Future projections and recommendation.
Key Products in the Report
- Washing Machine
- Air Conditioner
Key Market Players in the Report
For more information on the publication, refer to below link:
Ankur Gupta, Head Marketing & Communications