Ken Research latest report On “India Baby Mobility Equipment Market Outlook to 2022 – Rising Online Sales of Baby Mobility Equipments and Number of MBOs to Foster Growth” provides a comprehensive analysis of the baby mobility equipment market in India. The report covers aspects such as the market size on the basis of revenue for baby prams/strollers, baby walkers, children ride-ons and tri-cycles in India. Segmentation under each product category has also been showcased in the report. The report also covers the competitive landscape, warranty policies, customer preferences, and margin analysis of baby mobility products and relationship between retailers and manufacturers in India. In addition to this, the report also covers company profiles and product portfolio of major players, manufacturing clusters and future analysis of the market. This report will help industry consultants, baby mobility equipment manufacturers and dealers, retail chains, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
India Baby Mobility Equipment Market
Indian baby mobility equipment industry is currently in its growth stage with large presence of unorganized players and concentrated organized segment. Market size of baby mobility equipment in India has enhanced from INR ~ billion in FY’2012 to INR ~ billion in FY’2017 posting a significant CAGR of ~% over the period. The market has been boosted by presence of several international players such as Chicco, Graco, Hauck, Jane and many others. Baby mobility equipment industry has been boosted by the entry of Firstcry and Babyoye in the online baby retail space followed the offline presence of ~ points of sales. The market is mainly import driven (especially prams/strollers and EROs) where people import the products and sell by the names of their respective brands/labels. Organized players in the space tend to follow regional distributor cum direct retail distribution channel (online+ MBO/EBO) in order to maximize revenue
India Baby Mobility Equipment Market Segmentation
By Product: Prams/strollers and walkers have contributed ~% to the overall baby mobility equipments market over the period FY’2012-FY’2017. Strollers make it extremely easy for parents to carry their babies wherever they go. Therefore large demand coupled with high average ticket size has enhanced the share of baby strollers in the overall market from ~% in FY’2012 to ~% in FY’2017.
By Metro and Non- Metro Cities: Metro cities have accounted for a revenue share of ~% in the market for baby mobility equipments in India during FY’2017. Focus of all the major players in the market has been on metro cities as they generate the biggest demand for baby mobility products due to high per capita income of parents and large baby population.
By Organized and Unorganized Sector: The market for baby mobility equipments in India is largely unorganized. In FY’2017, the unorganized sector has accounted for a share ~% of the market. However, the share of unorganized sector has been gradually declining as consumer preferences have shifted towards renowned brands in the market as they symbolize those brands with the quality. Despite being price sensitive, consumers have become conscious towards the product quality that they are purchasing for their babies.
By Distribution Channels (Retail and Online)
As of FY’2017, around ~% of the revenue of the baby mobility equipment is generated through retail sales. On the other hand, online sales have accounted for a revenue share of ~% during FY’2017.
Chicco, Me n Moms (MeeMee), Sunbaby, Toyhouse, Bajaj (BSA), Mothercare, Panda, R for Rabbit, Graco, Fisher Price, BabyOye, Firstcry, Britax, Jane, Mothertouch, Hauck, Babyhug, Baby Steps, Fun Ride, Cosmo, Fab n Funky, Luv Lap, Toyzone, Smartrike, Luusa, OK Play, Marktech are some of the organized players operating in this space.
Future Outlook for India Baby Mobility Equipment Market
Indian baby mobility equipment has been poised to grow at a faster CAGR of ~% over the period FY’2017-FY’2022 compared to ~% over the period FY’2012-FY’2017. The baby mobility equipment sector has been anticipated to become more organized as players such as Chicco, Graco, Me n Moms, Sunbaby and others enhance their presence in the market. Organic and Inorganic expansion plans laid down by Mahindra Retail will further supplement the growth in online space and in offline retail space in the next five years. Focus of players will become more hybrid in terms of distribution as the companies will look to penetrate the growing online space over the coming years. More private label brands by the online players similar to Babyhug (Firstcry) and Fab n Funky (Firstcry) will be launched in order to generate higher margin. Some consolidation may also be witnessed in future among the organized players.
Key Topics Covered in the Report:
- Market Size of India Baby Mobility Equipment Market by Revenue
- List of All Major players in India Baby Mobility Equipment Market with their Best Selling Products, USPs and Prices
- Value chain Analysis of India Baby Mobility Equipment Market
- India Baby Mobility Equipment Market Segmentation by Products
- India Baby Mobility Equipment Market Segmentation by Metro and Non Metro Cities
- India Baby Mobility Equipment Market Segmentation by Organized and Unorganized Sector
- India Baby Mobility Equipment Market Segmentation by Mode of Distribution
- Manufacturing Clusters in India baby Mobility Equipment Market
- Target Audience, Customer Insight and Market Scenario for Prams/Strollers, Baby Walkers, Children Ride-ons and Tri-cycles in India
- Market Share of Major Players in India Baby Mobility Equipment Market with their Strengths and Weaknesses
- Company Profiles Major Players in India Baby Mobility Equipment Market with Focus on USP, Raw Material Sourcing, Revenue Split by Products, average Monthly Sale and Others
- Analyst Recommendation for a New entrant
- Future Outlook and Projections of India Baby Mobility Equipment Market
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Ankur Gupta, Head Marketing & Communications