Ken Research announced its latest publication on “Middle East Theme Park Market Outlook to 2021 – Increasing Number of Foreign Visitors and New Theme Parks in Pipeline to Foster Future Growth” provides a comprehensive analysis of the theme parks market in the Middle East. The report includes the cumulative revenue generated by the market players from theme park services in the region. The theme parks of the Middle East countries have been further explained with details on market share contributed by major investments groups in various regions of the Middle East. The stakeholders of this report include theme park market players, companies involved in manufacturing, distribution, and marketing of equipment used during theme park activities, and the new entrants and venture capitalists who wish to invest in theme park market in future. Detailed comparative analysis of major theme parks has also been provided. Various marketing analysis factors such as trends and developments and SWOT are also added in the study for clear understanding about the factors responsible for present scenario of the market. The future analysis of the overall Middle East Theme Parks market has also been discussed along with recommendations from analyst view for all major countries.
Middle East Theme Park Market
The revenue generated by theme parks in the Middle East inclined from USD ~ million during 2014 to USD ~ million during 2016, registering a CAGR of ~% during the period 2014-2016. Effort made by the government to improve the tourism sector of the countries was the major reason responsible for driving the theme parks market in a positive manner. Augmented inflow of tourists visiting the Middle East added to the number of theme park visitors, thereby making them generate increased revenues during the review period. The theme parks market of the Middle East also grew due to the rising demand for entertainment services in the country.
Middle East Theme Park Market Segmentation
Investment by domestic and international entities in the theme parks market of Saudi Arabia made the country dominate the market with a share of ~% in the overall revenues of Middle East theme parks market in 2016. Efforts made by the Government to promote tourism in the country made Saudi Arabia witness an increased footfall in theme park visitors, which led the market in a positive manner. Al Hokair group has set up ~ indoor Family Entertainment Centers in Saudi Arabia typically under the brand “Sparky’s”, “Metropolis” and “Vortex”; which undergo continuous technical advancements to meet changing demands of customers. The group has a revenue share of ~% in the overall theme parks market of the Kingdom. Other countries in the Middle East collectively added USD ~ million to the revenues of the overall market in 2016.
As admission charges are mandatory to be paid by every individual for entering any theme park, Admissions to parks contributed ~% to the revenues generated by the market players through various sources in 2016. Major theme parks in the Middle East have well known restaurants and eateries present within their premises. The increased demand for restaurants due to growing footfall in theme parks has made this segment contribute ~% to the overall revenues of market in 2016.
The absence of online portals to book tickets in Saudi Arabia, Jordan and Qatar is the major reason responsible behind more people turning to on counter purchase of tickets. This segment led the revenues by way of admissions with a share of ~% in the overall theme parks market in 2016.
The revenues generated by theme parks in the Middle East are projected to augment to USD ~ million by 2021, registering a CAGR of ~% during the period 2016-2021. New parks set up in the countries of the Middle East are anticipated to add to the overall revenues of the market. For instance, Flow House Waterpark in Kuwait, which was launched in 2016, is expected to attract more people to the theme parks market of the country, thereby adding to the overall market revenues in the Middle East. Strategic partnerships between investment groups and global players including Warner Bros., Six Flags and SeaWorld to set up theme parks by 2020 in the UAE is expected to add to the overall revenues of the Middle East theme parks market during the outlook period.
Key Topics Covered in the Report:
Middle East Theme Parks Market Size by Revenue
GCC Theme Park Market
Investment to Set up Theme Park in the Middle East
Edutainment Park in GCC
Market Segmentation – By Type (Amusement /Water Park), and By Revenue Streams (Admissions, Food and Beverage, Merchandise and Others)
Jordan Tourist Theme Park
Middle East Water Park Market
Saudi Arabia Theme Parks Market
Theme Park Construction in GCC
Qatar Theme Parks Market
Snapshot on Jordan Theme Parks Market
Adventure Park Market in Kuwait
Snapshot on Kuwait Theme Parks Market
Top 5 Amusement Parks in Middle East
Future Outlook for the Middle East Theme Parks Market
Investment in Theme Park in Middle East
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Ankur Gupta, Head Marketing & Communications