India Mobile Games, Video Games and Online Gaming Industry Research Report: Ken Research


India Video Games Market Outlook to 2018 – Rising Popularity of Mobile and Online Games to Lead Growth provides a comprehensive analysis of the various aspects such as market size of the India video game industry, video games hardware and software, online games and mobile games market. The report also covers the market shares of the major hardware manufacturers in India as well as the revenues of major players in the software development space.

ImageVideo game industry in India, which is majorly driven by retail sales of software and hardware, had registered revenues of INR ~ million in FY’2013. Each segment in the video game industry is subjected to a gamut of different factors such as price cuts and number of units sold that play an important role in determining their respective revenues. The video game industry in the India has grown at a CAGR of 34.5% from INR ~ million in FY’2008 to INR ~ million in FY’2013.

The revenues of the video game software market which is majorly influenced by the hardware installed base, has transformed immensely over the last decade. The demand of video games for PCs has been majorly driving the software market revenues in India since FY’2008. The percentage share of PC gamers in India was ~% in FY’2013, thus contributing a noteworthy share to the overall video games software market in India.

The two major players in the video game hardware market in India are Sony and Microsoft. Sony’s PlayStation dominated the video games hardware market in terms of total installed base in India which stood at INR ~ million in FY’2013. Microsoft’s Xbox 360 was the second largest selling seventh generation console in India video games hardware market with ~% market share and a total installed base of 215 million in India in FY’2013.

The growing penetration of the smart phones has contributed significantly to the growth of mobile games in India. The mobile games market was valued at INR ~ million for FY’2013, growing from INR ~ million in FY’2008. This growth was supported by a multitude of factors such as growing influence of tablets and escalating mobile subscriber base, which has given people an exposure to mobile games.

India online games market, valued at INR ~ million in FY’2013, has grown immensely from INR ~ million in FY’2008. The market has received great impetus in the past few years, owing to the growing penetration of internet and broadband in various parts of the country. Rise in the usage of social networking for games has proven to be a boon for India video gaming population, thus driving the online games market considerably since FY’2008.

The market for video games in India has been changing at a rapid rate. Technological advancements and gaming diffusion across ages as well as competitive pressures have been significantly changing the market. Revenues from the video game industry in India are expected to expand to INR ~ million in FY’2018, growing with a CAGR of ~% from FY’2013 to FY’2018.

TABLE OF CONTENTS

1.         India Video Games Industry Introduction

1.1.      India Video Games Industry Value Chain

1.2.      India Video Games Industry Production Process

2.         India Video Games Industry Size by Revenues, FY’2008-FY’2013

3.         Profile of Gamers in India

4.         India Video Games Industry Business Models

4.1.      Subscription Based Pricing Model

4.2.      Advertising Based Pricing Model

5.         India Video Game Market Segmentation

5.1.      By Hardware, Software, Mobile Gaming and Online Gaming, FY’2008-FY’2013

6.         India Video Games Hardware Market Introduction

6.1.      India Video Game Hardware Market Size, FY’2008-FY’2013

6.2.      India Video Game Hardware Market Segmentation

6.2.1.   By Handheld and Static Video Game Consoles, FY’2013

6.2.2.   By Distribution, FY’2013

6.3.      Product Shares of Major Players in India Video Game Hardware Market, FY’2013

6.4.      India Video Game Hardware Market Trends and Developments

6.5.      India Video Game Hardware Market Future Outlook and Projections, FY’2014-FY’2018

7.         India Video Games Software Market Introduction

7.1.      India Video Games Software Market Value Chain

7.2.      India Video Game Software Market Size, FY’2008-FY’2013

7.3.      India Video Game Software Market Segmentation

7.3.1.   By Games for Handheld Video Game Consoles, Games for Pc and Games for Static Video Games Consoles, FY ’2013

7.3.2.   By Gaming Genre, FY’2013

7.3.3.   By Distribution, FY’2013

7.4.      Product Shares of Major Players in India Video Game Software Market, FY’2013

7.5.      India Video Game Software Market Trends and Developments

7.6.      India Video Game Software Market Future Outlook and Projections, FY’2014-FY’2018

8.         Company Profiles

8.1.      Sony

8.1.1.   Business Overview

8.1.2.   Business Strategies

8.2.      Microsoft

8.2.1.   Business Overview

8.2.1.1.            Business Divisions

Windows & Windows Live Division

Server and Tools

Online Services Division

Microsoft Business Division

Entertainment and Devices Division

8.2.2.   Financial Performance, FY’2012-FY’2013

8.2.3.   Business Strategies

8.3.      Nintendo

8.3.1.   Business Overview

8.3.2.   Business Strategies

9.         India Mobile Game Market Introduction

9.1.      India Mobile Games Market Revenue Models

In App Advertising Model

Freemium Model

Pay per Download Model

9.2.      India Mobile Game Market Size, FY’2008-FY’2013

9.3.      India Mobile Games Market Segmentation

9.3.1.   By In App Advertising and Paid Downloads, FY’2013

9.4.      India Mobile Games Market Trends and Developments

9.5.      India Mobile Games Market Future Outlook and Projections, FY ’2014-FY ’2018

10.       India Online Games Market Introduction

10.1.    India Online Game Market Size, FY’2008-FY’2013

10.1.1. India Massively Multiplayer Online Gaming Market

10.1.2. India Social Gaming Market

10.1.3. India Casual Gaming Market

10.2.    India Online Games Market Trends and Developments

10.3.    India Online Games Market Future Outlook and Projections, FY ’2014-FY ’2018

11.       India Video Games Industry Growth Drivers and Restraints

11.1.    Drivers

11.2.    Challenges

12.       India Video Games Industry Trends and Developments

13.       India Video Games Industry Future Outlook and Projections, FY ’2014-FY ’2018

Market Share of the Eighth Generation Consoles, FY’2015

13.1.    Cause and Effects Relationship Analysis between Industry Factors and India Video Games Market

14.       Macroeconomic Variables Affecting India Video Games Industry

14.1.    Smartphone Shipments in India, FY’2009-FY’2018

14.2.    Personal Disposable Income, FY’2008-FY’2018

14.3.    Broadband Subscribers in India, FY’2008-FY’2018

14.4.    Urban Population in India, FY’2008-FY’2018

14.5.    Installed Base of Personal Computers in India, FY’2008-FY’2018

15.       Appendix

15.1.    Market Definition

15.2.    Abbreviations

15.3.    Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Final Conclusion

15.4.    Disclaimer

LIST OF FIGURES

Figure 1: India Video Games Industry Value Chain

Figure 2: India Video Games Industry Production Process

Figure 3: India Video Games Market Size on the Basis of Revenues in INR Million, FY’2008-FY’2013

Figure 4: Distribution of Video Game Playing Population in India in terms of Percentage, FY’2013

Figure 5: Gaming Revenue Models

Figure 6: India Video Games Market Segmentation by Hardware, Software, Mobile gaming and Online gaming on the Basis of Revenues in Percentage, FY’2008-FY’2013

Figure 7: India Video Games Hardware Market Size on the Basis of Revenues in INR Million, FY’2008-FY’2013

Figure 8: India Video Games Hardware Market Segmentation by Static and Handheld Video Game Consoles on the Basis of Total Installed Base in Percentage, FY’2013

Figure 9: Product Shares of Major Console Brands in India Video Games Hardware Market on the basis of Total Installed Base in India in Percentage, FY’2013

Figure 10: India Video Games Hardware Market Future Projections on the Basis of Revenues in INR Million, FY’2014-FY’2018

Figure 11: India Video Games Software Market Value Chain

Figure 12: India Video Games Software Market Size on the Basis of Revenues in INR Million, FY’2008-FY’2013

Figure 13: India Video Games Software Market Segmentation by Types of Devices on the Basis of Total Installed Base in Percentage, FY’2013

Figure 14: India Video Games Software Market Segmentation by Distribution in Percentage, FY’2013

Figure 15: India Video Games Software Market Future Projections on the Basis of Revenues, FY’2014-FY’2018

Figure 16: Global Shipments of Xbox 360 Consoles in Million, FY’2012-FY’2013

Figure 17: The India Mobile Games Market Size on the Basis of Revenues in INR Million, FY’2008-FY’2013

Figure 18: India Mobile Games Market Segmentation by In-app Advertizing and Purchase of Mobile Games on the Basis of Revenue Contribution in Percentage, FY’2013

Figure 19: Smart Phone OS Market Share for Gaming, FY’2013

Figure 20: India Mobile Games Market Future Projections on the Basis of Revenues, FY’2014-FY’2018

Figure 21: The India Online Games Market Size on the Basis of Revenues in INR Million, FY’2008-FY’2013

Figure 22: India Casual Gaming Market Size on the Basis of Number of Casual Gamers in Million, FY’2010-FY’2013

Figure 23: India Casual Gaming Market Segmentation by Mobile Gamers, PC Online Gamers and Console Gamers on the Basis of Number of Casual Gamers in Percentage, FY’2010-FY’2013

Figure 24: India Online Games Market Future Projections on the Basis of Revenues, FY’2014-FY’2018

Figure 25: India Video Games Industry Future Projections on the Basis of Revenues in INR Million, FY’2014-FY’2018

Figure 26: Estimated Market Share of Eighth Generation Consoles in the Indian Video Game Hardware Market on the Basis of Revenues in FY’2015

Figure 27: Smart Phone Shipments in India in Million, FY’2009-FY’2018

Figure 28: India Personal Disposable Income in INR Million, FY’2008-FY’2018

Figure 29: Broadband Subscribers in India in Million, FY’2008-FY’2018

Figure 30: Urban Population in India, FY’2008-FY’2018

Figure 31: Installed Base of PC in India in Million, FY’2008-FY’2018

 

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Contact Person-  Ankur Gupta

Contact Email Id-  ankur@kenresearch.com